The Fruitery Branding

Naming, identity and packaging design for the fruit product range

The Fruitery is a delicious new range of fabulous fruit-based products with strong values in provenance, family and quality.

The Brandality team worked first to define the new product range’s proposition and strategic positioning, then created a name that perfectly embodies them – The Fruitery was born.

As well as the over-arching name for the range we created names for The Fruitery’s different products categories ‘Berry Delicious’ ‘Berry Delightful’ ‘Berry Snackable’… you get the idea.

From a visual perspective, we made The Fruitery its own new world, crafted with a unique, captivating, mixed-media illustration of farm animals, people and landscape – inspired by the client’s farming heritage and family values.

This colourful new world works beautifully across the multiple packaging formats. Looking bright, unique and characterful, both on-shelf and online.

Brand Strategy | Brand Naming | Brand Identity Design | Packaging Design | Illustration 

It was important for us to craft a brand that was as strong and effective off-pack as it was on, providing transferrable visual and verbal assets to use across marketing material.

We also wanted to ensure the personality we crafted was as powerful verbally as well as visual. We therefore, gave the characters in the world we created a voice, check out the speech bubbles.

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