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How to nourish a wellbeing brand

Brandality looks into what it takes for a brand to succeed in the evolving world of wellbeing.

A state of being comfortable, healthy, or happy. As well as being the definition of ‘wellbeing’ these are also attributes many brands now strive to embody.

According to the recent World Resources Institute (WRI) report current food habits will lead to the destruction of all forests and catastrophic climate change by 2050. With more and more reports generating headlines like this, people’s mindsets are changing… and rapidly!

We appear to be amid a sudden cultural awakening to the obvious: We’re killing this planet we call home. ‘Sustain…